This is the intro for My House, a VICELAND documentary series exploring the world of NYC voguing.
The objective was to align the open with the aspirational, underground tone of the series. We combined a gel lit studio shoot, ballroom footage and scratchy hand-drawn textures with a brutalist approach to typography utilizing bold weights, outlines, stretched and repeated type.
The interplay of both masculine and feminine typefaces reflects the themes of gender and sexuality within the series. The loud and unapologetic color palette emulates the fearlessness of the characters with the analogue hand-done, line-work providing a raw and human contrast. The movements of the dancers are accentuated through the repetition and textures — visualizing the energy, chaos and passion of the voguing world.
Lead Design / Animation - Mieka Jewett
Additional Animation - Magnus Atom, Gabriel Tick, Luke Maroldi
